For each project, there are a number of operational requirements. For example, did the company have preferred suppliers to work with? Did they have a budget? Did they need a return to be realized in a certain amount of time? Specify these requirements and how your project will meet them. Highlighting important data is especially important when you`re attracting a potential customer with marketing case studies. Business cases are essential documents within organizations and can control strategic decision-making. Therefore, it is important to understand how to write a business case in a structured and professional way. Here is a list of what should be included in a business case, followed by a detailed description of each. This strategy can also be useful when creating a consulting case study. Overall, the business case should be concise and contain only relevant information. It should cover the benefits, costs, potential risks and an assessment of how the team will deal with setbacks. Writing a case study does not mean that text is used as the only means of sharing results. In some of the case study examples above, symbols are used to represent impressive growth areas and be presented in a way that catches your eye.
Some business cases may require you to do some research, present a long list of options, and then create a shorter list (and final selection) based on specific criteria. For other business cases, simply write a brief description of the options. What is appropriate depends on the scope of the project. In this case study, Network shows how its product has been used by Vortex Co. with great success. Immediately show other potential customers that their tool works and is worth using. Business case studies shouldn`t be boring. In fact, they should be beautifully and professionally designed. A business case is a challenge, as it usually means that you have to convince someone that changes are needed.
And change can be difficult. In a successful business, this is especially problematic because it`s easy to point out the bottom line and say that everything the company does is already working. Maintaining a clean white background and using clean lines to separate sections is an easy way to format your case study. Think about each way your product or service has benefited your case study business and ask them how it has impacted their broader business goals. Case studies are not only valuable marketing tools, but also a great way to evaluate your product, as you can objectively examine how others use it. In some cases, you will need a longer document to present your business case. This business case from the National Environmental Education Foundation provides an in-depth overview of the project. It contains detailed research and examples from other sustainable development projects. To create a compelling case study, identify the key findings of your research. Use catchy language to summarize this information in one sentence and present that sentence at the top of your page.
A business case should convince the most important stakeholders of the importance and feasibility of your project. Be sure to include these elements to create an effective business case: The Australian Healthcare Safety and Quality Commission provides a robust model for healthcare (and in general) business cases. The research you need to create a solid business case is the why, what, how, and who of your project. This must be clearly communicated. The elements of your business case deal with the why, but in more detail. Think of the business case as a document created during the start-up phase of the project, but used as a reference throughout the project lifecycle. You may want to know how a company makes sales or develops a new product. If so, base your questions on it. Present your preferred option. Indicate why you chose it and why it best meets the evaluation criteria. Show how it meets the needs of the business. Before you can tick «learn how to write a business case» off your list, you need to know the essentials.
Be sure to include the following in your business case checklist (and of course your business case itself): The purpose of the business case is to make an argument for change and show how it strategically aligns with the direction of the business. To achieve this, align your project`s goals with those of the company. The biggest challenge, according to Duarte, is to turn abstract business concepts (such as end numbers) into an instantly recognizable problem. Because if a company already had a perfect awareness that it was making a mistake, it would probably find a way to stop the mistake in its tracks. When writing a business case, always define the scope and add a summary, detailed financial information, and an overview of the project structure. Each member of the project team must contribute to the business case. A projection of financial needs. Explain how much money you need and how exactly it will be used.
This is one of the most important parts of the business case. Our business case template for Word is the perfect tool to start writing a business case. It has 9 key business areas that you can customize to your needs. Download the template for free and follow the steps below to create a great business case for all your projects. Business cases have a significant impact on organizations. They help guide everything from small decisions to those that change the course of organizations forever. By learning how to create business cases based on best practices, you can be effective and efficient when preparing for them for the future. When a CEO gives the green light to a business case, it becomes a project. Enter the project management software. From there, a team can take the business case and align seamlessly to achieve the goals set out in the project charter. Following up on your business case presentation is important because not everyone may have had time or felt comfortable asking questions.
Follow up, where possible, individually to ensure that stakeholders have the opportunity to express their concerns privately. Understanding how to present a business case is just as important as knowing how to write a business case. If you follow the steps above, you have a better chance of success. Today, we want to look at what`s in the business case and how to write one. I want to make it clear that if you are looking for information on a business case, it is not a briefcase. The need for a business case is that it brings together the financial assessment, proposal, strategy and marketing plan in a single document and provides a comprehensive overview of how the project benefits the organization. Once your business case has been approved by stakeholders, you can begin the planning phase of the project. By sticking to one color and leaving plenty of white space, you can ensure that your design doesn`t distract a potential customer from the content of your case study. Finally, the management record should show executives that there are appropriate plans in place to deploy, monitor, and evaluate your preferred option.
Adding a graph here helps to divide the information and add visual value to the case study. Business cases have similar characteristics to other types of organizational documentation. Below is information about what business cases are (and what they are not) and the different types of business cases you can create. 82% of marketers use case studies in their marketing because it is a very effective tool to quickly gain the trust of customers and demonstrate the potential of your product. Why are case studies such an important tool in content marketing? It`s also important that your case study adheres to your brand guidelines – find out how Venngage`s My Brand Kit tool can help you create consistent brand case study templates. Not only that, but if you have a SaaS product, case studies are a great way to show how other people are using your product effectively in their business. In this well-written case study example, we can see that phrases such as «results that speak volumes» and «increase sales» have been used. Business cases and project plans contain details about specific projects. However, there are important differences: create a compelling case study using emotional, persuasive, and action-based language when customizing your case study template.
Now, consider the business case as your opportunity to present your project, your idea, your opportunity and show what it means and what the benefits are and how other people can benefit from it. By combining social media icons with icons that show personal communication, we know this is a well-researched and in-depth case study. When it comes to writing a case study, be sure to take a holistic approach to the business and analyze everything from its social media to its sales. Help the most important information stand out in your case study by using contrasting shapes and colors. A case study is a research method to better understand a topic or process. Case studies involve extensive research on a particular topic to understand its functionality and successes. So these are the components of your business case. That`s why it`s so important. And if you need a tool that allows you to manage and track this process, sign up now with ProjectManager for our software.