Does your organization or business have a website? It is very likely that this will be the case. Today, practically every company, association or organization has a website, even if it is very simple. Today`s websites are an indispensable marketing and advertising tool for businesses and professionals and are the first image many customers have of your business. Therefore, it is very important that the website complies with legal requirements. If you want to know more about these and other aspects that need to be considered when creating a website or launching online marketing promotions, I invite you to download the free guide Legal aspects of online marketing by Derecho.com and InboundCycle. This is an updated and very handy reference document that will always leave you at your fingertips the legal issues that you should not neglect on your website. If you already know what legal information should be included on a website, but are wondering what other regulations you need to know when implementing your online marketing campaign, we recommend downloading the Legal Aspects of Online Marketing guide. The creation of a website in these cases goes far beyond technology and design, it also involves compliance with various legal aspects on the web, compliance with various laws (national and European) and respect for the rights of users and consumers, as well as the prevention of possible violations or abuses that could involve a complaint and one or more sanctions (and according to the law, that violates the web, we would talk about fairly high amounts). Because of this legal framework, companies offering products and services to the end consumer (business-to-customer or B2C) have less room for manoeuvre due to greater regulation of their activities (larger than B2B companies). Finally, with regard to the most common errors in the formulation of legal conditions, unfair terms should be highlighted: for example, obliging a customer who is not satisfied with a purchase made online to take legal action in person in a physical office. This type of excess can result in an economic penalty for the organization. In short, the phrase that says «everything goes online» is a mistake.
Failure to comply with current legislation may result in the imposition of economic sanctions by the public administration, as well as the possibility of civil action, which could have an economic impact on the owner of the website. Another legal aspect of a website that must be taken into account is that relating to advertising and commercial communication. There is no doubt that the online marketplace is a great source of business opportunities. During this pandemic, it was essential for business continuity to have a digital channel to sell or provide services remotely. For this reason, many entrepreneurs seek digitization by creating or renewing websites to expand their sales channels or revenue streams. However, there is a lot of ignorance about the different legal aspects that entrepreneurs must comply with to carry out their businesses and that they are free from legal contingencies. Whether you belong to a business, freelancer, or freelancer, there are several legal considerations we need to consider when creating a website, especially if it serves not only as a «storefront» for a business, but also as a sales of products or ordering services. In the following lines, we will review the most important legal aspects of a website. Currently, there are only a few websites that do not collect personal data, it is enough to have the comments enabled for this, so compliance with data protection on the site is another legal aspect that we must take into account. These terms and conditions of sale or contract serve the owner of the website to inform about all the necessary legal aspects and the process of purchase or contract. Therefore, the wording must be clear and understandable and contain at least information on: Currently, practically all companies have a website, undoubtedly a tool more than necessary if we want to have a space for the dissemination of our products, our vision and our corporate mission or our services. The web, along with the rest of the elements present on a company`s network, is an integral part of its sales and marketing strategy.
Like any aspect related to organization, the publication of a corporate website must comply with the law, and in this sense, there are several essential legal requirements for us to be in line with everything. In the following points we explain what legal aspects we must respect and respect for a website; Some of them will be mandatory for all types of websites, others, such as legal requirements in the online store or legal requirements of a website, only certain online sites where products are sold will have to comply. A website needs an «identity», i.e. a name, to be different from others, and this leads us to choose a domain name for our website. Ideally, the domain name and the name of our brand or company match, but this may not be possible because the domain or trademark in question is already registered, in which case we cannot use it (and beware, if you are a freelancer and use a domain or trademarks, you could face serious legal consequences if the owner reports you). Registering a domain is one of the first steps we must follow if we want to have our own website. In the case of a business project, it is better to buy a domain and avoid the free use of platforms that have an extension in the URL. In addition to purchasing the domain, which we can do on several websites of registration providers, we must take into account some important legal aspects. In summary, several legal aspects must be taken into account before publishing our website, not only because it offers serious and guaranteed users, but also because it is a legal obligation, the violation of which can result in significant penalties. As you can see, there are many legal aspects of a website that need to be considered, especially if your website generates economic benefits and collects personal data.
In addition, many of these aspects are not something, that is, you must keep several of them up to date, either because they need to be regularly reviewed and updated, or because there are changes in the applicable laws. Another advantage of this platform is that each of its legal documents and contracts is reviewed and confirmed by specialized lawyers. A business website is essential to the business and marketing strategy. However, it is very important to know all the legal requirements that you need to take into account in aspects such as privacy, customer service or cookie policy. We explain all the points and steps you need to follow to have a business website at This guide only explains the legal requirements that must be met by website owners aimed at residents of Mexico. Websites directed to residents of foreign countries may be required to comply with additional legal requirements imposed by other laws. All this information is made available to users through the Legal Notice of the Website, one of the different legal texts of the Web to which the LSSI-CE (Law on Services of the Information Society and Electronic Commerce) is obliged in the aforementioned types of websites.